CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. CSR is a concept with many definitions and practicesCorporate social responsibility (CSR) is a broad term used to describe a company's efforts to improve society in some way. These efforts can range from donating money to nonprofits to implementing environmentally-friendly policies in the workplace. CSR is important for companies, nonprofits, and employees alike.Corporate Social Responsibility (CSR) in marketing has shown that (1) CSR plays a role in consumers' brand and product evaluations, over and above economic or ‘rational’ considerations such as product attributes; and (2) CSR has a spillover or ‘halo effect’ on otherwise unrelated consumer judgments, such as the evaluation of new products. Yet CSR's halo on consumer behavior may extend beyond product evaluations, into nonroutine types of judgments such as attributions. We examine the possibility that the CSR halo affects consumers' attributions in a product–harm crisis situation. In two studies that employ experimental manipulations of prior CSR on a sample of consumers, we examine whether attributions that are influenced by CSR mediate the impact of product–harm crises on consumers' brand evaluations. Corporate social responsibility also gives employees a feeling of unparalleled happiness
The term corporate social responsibility gives a chance to all the employees of an organization to contribute towards the society, environment, country and so on

Corporate social responsibility goes a long way in creating a positive word of mouth for the organization on the whole