MARKETING CONTROL

MARKETING CONTROL;
    Market control is an attempt to achieve specified economic goals through deliberate manipulation of factors such as supply, demand, pricing, transportation or taxation.

IT involves the collection of data related to sales , prices, costs, profits, for guiding decisions, and evaluating results.

the following controls are used
 1. sales control
 2.financial control
 3. accounting control
 4.HR control
 5.operation and management control

Sales control: this contains sales, sales support, finance related sales.

       Pre sales: controlling of  promotions expenditure and ads expenditure , segmentation , target customer. manpower controlling.

       Sales: inventory control, cost control, budget control.

Post sales; control of service time, quality of service, spare parts.

financial control:
      this controls the sourcing of funds , investing of funds.
Accounting controls:
  in this recording of transactions should be controlled.

The mechanism for preventing or correcting the misallocation of resources.

1. activity based log
2.balanced score card.
3. benchmarking and bench trading.
4. budgeting.
5  capital budgeting.
6. JIT
7. KAIZEN: continuous improvement.
8. Program management technique.
9. Target costing
10. Total quality management

HR CONTROL:
1. Recruitment and selection
2. Training and development
3. attrition management
4. welfare management
5.compensation management.

using HRIS will help to control the above parameters.

OPERATING MANAGEMENT CONTROLS.

1. Process control
2. inventory control
3. Quality control
4 break down control
5. time management
6. waste management.